Decoding Marketing in Bangladesh 2025: Traditional vs. Digital – Which Reigns Supreme?
The marketing landscape has undergone a dramatic transformation. While familiar sights like billboards lining Dhaka’s busy streets, flyers tucked into newspapers, and radio jingles still exist, they no longer hold a monopoly on reaching consumers. In Bangladesh, with its rapidly expanding internet penetration and smartphone adoption across cities like Dhaka, Chittagong, Sylhet, and beyond, the […]
The Rise of DeepSeek: A New Era in the AI Industry
The AI industry is evolving at a breakneck pace, and amidst the buzz of innovation, one name is steadily rising to prominence: DeepSeek. As we navigate the complexities of artificial intelligence, DeepSeek is emerging as a game-changer, redefining how we interact with technology and solve real-world problems. But what makes DeepSeek stand out in an already […]
Search Engine Optimization (SEO): The Key to Online Visibility
In the digital world, having a website is not enough. If your audience can’t find you on search engines like Google, your business is practically invisible. This is where Search Engine Optimization (SEO) comes in—a strategic process that helps websites rank higher in search results, attract more traffic, and ultimately drive business growth. Why SEO […]
Stop Losing Leads: Why Your Website Isn’t Converting and How to Fix It Now (2025)
Zero clicks. No sign-ups. Absolutely no sales. You invested your time and money in building a professional-looking website… yet, visitors simply aren’t taking the desired actions. Does this scenario sound frustratingly familiar? The hard truth is that a visually appealing website is no guarantee of success. Conversions—those crucial actions that turn visitors into leads or […]
Content Marketing Mistakes Bangladeshi Brands Need to Stop Making
Content is often hailed as king in the digital realm, but only when that king operates with wisdom and strategic intent. In Bangladesh, while an increasing number of brands are venturing into content marketing, many are still encountering significant hurdles in achieving their desired outcomes. These brands may be consistently publishing content, investing in visually […]
Don’t Be Invisible: Why a Powerful Online Presence is Non-Negotiable for Every Brand in the Post-COVID Era
The seismic shift brought about by the COVID-19 pandemic has fundamentally altered the way we live, work, and, most importantly for businesses, how consumers interact with brands. From ingrained online shopping habits to a clear preference for digital communication, the world has gone digital. And even as we navigate the nuances of a “new normal” […]
Cracking the Code: Social Media Mastery for Bangladeshi Brands in 2025
In a nation where over 50 million individuals are active on Facebook alone, social media transcends being a mere option for brands in Bangladesh—it’s an indispensable cornerstone of any successful marketing strategy. Whether you’re a trendy boutique nestled in Dhanmondi, a cutting-edge tech startup making waves in Banani, or a beloved street food vendor in […]
Reels vs. TikTok for Bangladeshi Brands: Which Short-Form Video Platform Should You Conquer in 2025?
Short-form video content has undeniably taken the internet by storm. From trendy fashion boutiques in Dhanmondi to innovative food startups in Chattogram, businesses across Bangladesh are leveraging the rapid growth of Instagram Reels and TikTok to expand their reach and engage with their target audiences. But for your specific brand operating in Bangladesh, the critical […]
The Reactive and the Proactive: A Tale of Two Mindsets
Once upon a time, a prestigious shoe company decided to explore new markets. They sent one of their marketing executives to a remote country in Africa to assess the possibilities. Upon arrival, the executive was stunned.He saw that not a single person wore shoes — everyone was barefoot.Shaking his head in disbelief, he returned to […]
Why Business Consultancy is More Important Than Ever
In today’s dynamic and often unpredictable business landscape, standing still is the quickest route to falling behind. Whether you’re a budding startup navigating your initial growth pangs or an established enterprise facing new challenges, having a clear vision and a strategic roadmap is paramount. This is where the invaluable expertise of business consultancy comes into […]